🔥Amazon Japan’s Prime Appreciation Sale (プライム感謝祭) Must-Buy Deals: Home Appliances, Beauty & Electronics, Plus Exclusive Forwarding & Proxy Offers
📌 TL;DR | Key Takeaways
・Japan dates: Amazon Japan’s Prime Appreciation Sale (プライム感謝祭) opens with an early sale on October 13–15, followed by the main event on October 16–19 – 7 days in total. In Hong Kong time that is October 12, 11:00 p.m. to October 19, 10:59 p.m.
・Must-buy list: Deals on electronics, beauty, fashion and home appliances, updated from October 16.
・Point-Up Campaign: Registration is required. Spend ¥10,000 or more (tax included) between October 13 and 19 to earn up to 10,000 limited-time points.
・How to shop from Hong Kong: Many Amazon Japan deals don’t ship to Hong Kong. With Buy&Ship’s parcel forwarding service, you buy at the local sale price and ship it to Hong Kong; no Prime membership? Place a proxy order instead.
・Buy&Ship exclusive offers: Register to enjoy 3% off shipping (up to HK$8) when forwarding Amazon.jp items, plus 2% OFF proxy orders and 50% OFF a new user’s first proxy order (each capped at HK$50).
Amazon Japan’s Prime Appreciation Sale (プライム感謝祭, Prime Big Deal Days) runs on October 13–19: an early sale from October 13 for three days, then the main event from October 16 to 19. This guide rounds up selected deals on electronics, beauty, fashion and home appliances, and is updated throughout the sale. Not every deal ships to Hong Kong – the most reliable way to buy is Buy&Ship’s parcel forwarding or proxy shopping service: buy at the Japanese sale price, then ship everything to Hong Kong.
💡 Remember to enter the Japan warehouse address postal code at the top left of the Amazon page, so you can see many local-only products and exclusive prices!
Table of Contents
→ Buy&Ship Japan Prime Big Deal Days Exclusive Offers
→ 2026 Amazon Japan Point-Up Campaign
→ 【Prime Big Deal Days Electronics】Must-Buy Tech from Japan
→ 【Prime Big Deal Days Beauty & Skincare】Must-Buy Skincare & Makeup from Japan
→ 【Prime Big Deal Days Fashion】Popular Brands & Casual Wear from Japan
→ 【Prime Big Deal Days Home & Appliances】Must-Buy Appliances & Lifestyle Items from Japan
→ 【Prime Big Deal Days Snacks & Supplements】Must-Buy Gummies & Nutrition from Japan
→ Amazon Japan Shopping & Forwarding Tutorial (Beginner’s Guide)
→ Prime Big Deal Days FAQ
→ Buy&Ship Prime Big Deal Days Offer Terms & Conditions
Buy&Ship Japan Prime Big Deal Days Exclusive Offers
During Amazon Japan’s Prime Appreciation Sale, Buy&Ship has exclusive forwarding and proxy shopping offers: register on the designated campaign page and ship your Amazon.jp items to get a 3% shipping discount with no minimum spend. Enter a promo code when you submit a proxy order for a discount too – new users get 50% OFF their first proxy order.
Exclusive Forwarding Offer for Amazon.jp (Oct 13–25)
| Prime Big Deal Days Exclusive Forwarding Offer 1 (Amazon.jp) |
Offer Details |
|---|---|
| Category | 3% Shipping Discount (No Min. Spend) |
| Validity | 13 – 25 October 2026 |
| Target | All Buy&Ship members using the forwarding service (limited quota, first-come, first-served) |
| Details | Register on the designated campaign page and ship your Amazon.jp items during the campaign period to receive a 3% shipping discount with no minimum spend (discount capped at HK$8). |
| Conditions | During the campaign period, a single Amazon.jp forwarding shipment order must meet both of the following conditions: 1. The user registers on the designated campaign page to join this promotion 2. The declared shipment contains Amazon.jp products, with the relevant Amazon.jp product links provided at declaration. |
| Terms & Conditions | Each member can enjoy this offer once during the campaign period. For more details, see the Campaign Terms & Conditions. |
Exclusive Proxy Offer (Oct 15–31)
| Prime Big Deal Days Exclusive Proxy Offer 2 |
Offer Details |
|---|---|
| Category | Proxy Service Discount |
| Validity | 15 Oct – 31 Oct 2026 |
| Target | All Buy&Ship proxy service members (limited quota, first-come, first-served) |
| Details | 1. No-minimum 2% OFF on proxy orders (Code: HK1026U98) 2. 50% OFF your first proxy order for new users (Code: HK1026UNEW) Each of the two codes is capped at HK$50; limit 1 use each per user. |
| Conditions | Enter the exclusive promo code when submitting your proxy order to get the corresponding discount instantly. |
| Terms & Conditions | Each of the two offers can be used once during the event period. For more details, see the Campaign Terms & Conditions. |
2026 Amazon Japan Point-Up Campaign
The Point-Up Campaign (ポイントアップキャンペーン) requires you to register first: registration runs from September 24, 2026, 2:00 p.m. to October 19, 11:59 p.m. (JST), and the shopping period is October 13, 12:00 a.m. to October 19, 11:59 p.m. Spend a total of ¥10,000 or more (tax included) during the shopping period to earn extra Amazon points depending on how far you get, capped at 10,000 points (limited-time points). Some items, such as Apple products, are excluded. Prime members get a higher point rate, and Amazon Mastercard holders earn extra points. Everyone who registers and spends ¥10,000 or more is automatically entered into a draw for up to 100,000 points. Amazon hasn’t announced a maximum overall rate – please check the Amazon.co.jp campaign page for the full terms.
【Prime Big Deal Days Electronics】Must-Buy Tech from Japan
(Updated Oct 16) Anker Soundcore Liberty 5 True Wireless Noise-Cancelling Earbuds (Apricot Pink)
Anker Soundcore’s latest true wireless earbuds feature upgraded Ultra Noise Cancellation 3.5 and high-resolution playback that stays faithful to the original sound – ideal for commutes and everyday listening.
Amazon Japan original price: approx. HK$744 (JPY14,990)
Japan deal price: approx. HK$561 (JPY11,290)
(Updated Oct 16) New Amazon Kindle Scribe 11-inch E-Reader & Notebook (32GB, with Premium Pen)
Reading and handwritten notes in one device! The 11-inch low-glare display has a front light, auto-brightness and adjustable warmth, and comes with a Premium Pen that never needs charging for a paper-like writing feel. At just 5.4mm thin and about 400g, it writes and turns pages about 40% faster than its predecessor, and lets you add handwritten notes directly to documents and books.
Amazon Japan original price: approx. HK$4,467 (JPY89,980)
Japan deal price: approx. HK$3,474 (JPY69,980)
【Prime Big Deal Days Beauty & Skincare】Must-Buy Skincare & Makeup from Japan
(Updated Oct 16) Medicube × FOREVER:CHERRY Ribbon Cherry Glossy Hair Brush (Jang Wonyoung Collaboration)
A collaboration with Jang Wonyoung! A cherry-shaped brush with a ribbon, its soft, flexible bristles gently detangle hair and massage the scalp – suitable even for sensitive scalps – and add shine and smoothness when used with hair oil.
Amazon Japan original price: approx. HK$154 (JPY3,100)
Japan deal price: approx. HK$123 (JPY2,480)
(Updated Oct 16) Perfect One Focus Smooth Cleansing Balm 75g
From popular Japanese skincare brand Perfect One, this Focus-series cleansing balm is marketed for clearing blackheads in pores and dullness. Its smooth texture melts away makeup in one swipe – a handy step in your daily routine.
Amazon Japan original price: approx. HK$147 (JPY2,970)
Japan deal price: approx. HK$118 (JPY2,376)
(Updated Oct 16) FANCL Mild Cleansing Oil (New Version) 120ml + 2 Refills
The renewed FANCL cleansing oil uses “Select Cleanse” technology to remove makeup and surface plugs in pores while keeping skin’s moisture. Additive-free: no preservatives, fragrances or synthetic colours. This set includes one 120ml bottle and two refill pouches.
Amazon Japan original price: approx. HK$269 (JPY5,410)
Japan deal price: approx. HK$228 (JPY4,598)
【Prime Big Deal Days Fashion】Popular Brands & Casual Wear from Japan
(Updated Oct 16) New Balance Men’s Mid-Length Socks, 3-Pair Pack (LAS55637)
Three pairs in one pack of New Balance men’s mid-length socks – suited to everyday wear and workouts, and handy for stocking up.
Amazon Japan original price: approx. HK$71 (JPY1,430)
Japan deal price: approx. HK$45 (JPY906)
(Updated Oct 16) Crocs Mellow Recovery Slide (Unisex)
Crocs’ popular Mellow Recovery Slide is made from signature Croslite™ foam – one-piece, lightweight and soft – ideal for wearing at home or after a workout. This cream colourway is easy to match.
Amazon Japan original price: approx. HK$408 (JPY8,228)
Japan deal price: approx. HK$177 (JPY3,564)
(Updated Oct 16) Tommy Hilfiger Online-Exclusive Tote Bag (69JA879)
An Amazon.co.jp online-limited style! Natural canvas with navy handles and base, finished with the brand’s classic red, white and blue flag logo – a simple, versatile bag for commuting, shopping or short trips.
Amazon Japan original price: approx. HK$546 (JPY11,000)
Japan deal price: approx. HK$355 (JPY7,150)
(Updated Oct 16) New Balance 327 Unisex Sneakers (Black & White)
Inspired by 1970s running shoes, the New Balance 327 features an oversized “N” logo and an asymmetric upper. The black-and-white colourway pairs easily with any outfit.
Local price: HK$849
Japan deal price: approx. HK$386 (JPY7,778)
【Prime Big Deal Days Home & Appliances】Must-Buy Appliances & Lifestyle Items from Japan
(Updated Oct 16) Brain Sleep Pillow Standard with 2 Pillow Covers (Organic Sleep, Midnight Navy)
Japan’s hit sleep pillow! Its patented 3-layer, 9-zone gradation structure fits the shape of your head, and the breathable material helps reduce heat build-up for a comfortable night’s sleep. This version is the Standard size and includes two Organic Sleep pillow covers in midnight navy.
Amazon Japan original price: approx. HK$1,857 (JPY37,400)
Japan deal price: approx. HK$1,671 (JPY33,660)
(Updated Oct 16) Sharp FU-SC01-W Plasmacluster 7000 Compact Air Purifier
A compact Sharp air purifier (no humidifier function) with Plasmacluster 7000 ion technology, suited to rooms of about 6 tatami mats. Its small body fits easily in a bedroom, nursery or entrance hall.
Local price: HK$1,380
Japan deal price: approx. HK$536 (JPY10,800)
(Updated Oct 16) Braun Series 9 Sport+ Electric Shaver with 6-in-1 Cleaning Station (Amazon.co.jp Exclusive)
Braun’s Series 9 Sport+ electric shaver in an Amazon.co.jp exclusive set with a 6-in-1 alcohol cleaning station that cleans, lubricates and charges the shaver in one go.
Local price: HK$2,299
Japan deal price: approx. HK$1,475 (JPY29,700)
(Updated Oct 16) Medicube Age-R Booster Pro X2 White 8-in-1 Beauty Device
Korean brand Medicube’s popular Booster Pro X2 in white packs eight functions into one device, making at-home skincare routines easier.
Local price: HK$1,788
Japan deal price: approx. HK$1,390 (JPY28,000)
【Prime Big Deal Days Snacks & Supplements】Must-Buy Gummies & Nutrition from Japan
(Updated Oct 16) UHA Mikakuto Iron Gummy Supplement, Grape Flavour, 5-Pack Set
An iron gummy supplement from UHA Mikakuto that can be eaten without water and is easy to keep up like a snack. Each pack has 60 pieces (about a 30-day supply); this 5-pack set contains 300 pieces in a refreshing grape flavour.
Amazon Japan original price: approx. HK$262 (JPY5,280)
Japan deal price: approx. HK$221 (JPY4,449)
Note: Prices, quantities and availability may change depending on sales. Please refer to the retailer’s website for the latest information. Product images belong to their respective retailers.
Amazon Japan Shopping & Forwarding Tutorial (Beginner’s Guide)
Many Amazon Japan deals don’t ship to Hong Kong, or charge very high international shipping fees. With Buy&Ship’s overseas warehouse addresses, you can easily forward your deals to Hong Kong:
✅ Use Buy&Ship’s Parcel Forwarding Service
(Best for: shoppers who want the most flexibility and the biggest discounts)
Step 1: Shop on Amazon
- Sign up for Amazon Japan (we recommend the 30-day Prime free trial) and add deal items to your cart.
- At checkout, enter the Buy&Ship Japan warehouse address as your shipping address.
📌 How to get the address:
Log in to Buy&Ship → “My Account” → “Overseas Warehouse Addresses” → copy the warehouse address, your exclusive User ID and the phone number.
Step 2: Declare Your Parcel on Buy&Ship
- Once you receive Amazon’s Shipping Confirmation and Tracking Number,
- log in to Buy&Ship → click “Declare Parcel” → enter the courier, tracking number, item category and value accurately.
- If you registered for the forwarding offer, provide the Amazon.jp product links when you declare the parcel, so that you can receive the shipping discount.
✅ Declaring in advance speeds up warehouse processing and keeps your parcel from becoming unidentified or delayed.
Step 3: Warehouse Arrival & Consolidation
- You’ll get an email and a system notification when your parcel arrives at the overseas warehouse.
- Once your parcels reach the Hong Kong sorting centre, you can consolidate items bought from different countries and stores into one shipment to save on shipping.
- The system automatically calculates the total weight and shipping fee.
Step 4: Payment & Delivery
- Once you’ve paid the shipping fee, choose how to receive your parcel:
- 🔸 Self-pickup (collection points in many districts)
- 🔸 Door-to-door delivery
- Track your parcel anytime on the Buy&Ship app or website while you wait for your haul!
✅ No Prime Membership? Use Buy&Ship’s Proxy Shopping Service
(Best for: shoppers without Amazon Prime who want a hassle-free way to order; Amazon proxy shopping is available for the US, UK, Canada and Japan sites only)
Step 1: Find Your Deals & Submit a Proxy Request
Find the deals you want on Amazon Japan, copy the product page link, then go to Buy&Ship’s proxy shopping page and fill in:
- Product link
- Specs / colour / size
- Quantity and notes (if any)
💡 Tip: Deals end fast and items can sell out at any time, so submit your proxy order as soon as you’ve picked your items!
Step 2: Confirm the Quote & Pay
- After you submit, the system shows the estimated item cost and proxy service fee. Check the details and fees, then complete payment.
- Buy&Ship will use its own Prime account to buy the items for you at the event price.
- Enter your proxy promo code (HK1026U98 or HK1026UNEW) when you submit the order to get the discount instantly.
📌 You don’t need your own Amazon Prime membership, and you don’t have to worry about overseas addresses or credit cards being declined.
Step 3: Item Dispatch & Warehouse Arrival
- Once Amazon ships your item, Buy&Ship tracks the local delivery for you.
- When your parcel arrives at the Buy&Ship overseas warehouse and is checked in, you’ll get an app notification and an email.
Step 4: Choose Consolidation & Delivery
- Once your Amazon items reach the Hong Kong sorting centre, you can ship them on their own or consolidate them with other overseas parcels (highly recommended – it can save a lot on international shipping).
- The system automatically calculates the actual weight and shipping fee.
Step 5: Payment & Delivery
- Once you’ve paid the shipping fee, choose how to receive your parcel:
- 🔸 Self-pickup (collection points in many districts)
- 🔸 Door-to-door delivery
- Track your parcel anytime on the Buy&Ship app or website while you wait for your haul!
Prime Big Deal Days FAQ
Q1: How is Prime Big Deal Days different from July’s Prime Day?
Both are Prime-member-exclusive shopping events. Prime Day takes place every July, while Prime Big Deal Days runs in October as another big sale ahead of the holiday shopping season – which is why it’s also known as “October Prime Day”. Amazon Japan’s autumn event is called the Prime Appreciation Sale (プライム感謝祭).
Q2: Can I join if I’m not a Prime member?
You need a Prime membership to join. We recommend signing up for the 30-day free trial to enjoy all the deals during the event. Remember to cancel before the trial ends to avoid the membership fee.
Q3: Do free trial members get the full deals?
Yes. Prime free trial members get exactly the same event deals as paid members. As long as your 30-day free trial is active during the event, you can shop every Prime-exclusive discount.
Q4: Why are Amazon Japan’s dates different from the US?
Amazon says event dates may vary by country. This year, Amazon US, UK, Canada, Italy and other sites ran on October 6–7 and Amazon Australia on September 29 to October 5, while Amazon Japan’s Prime Appreciation Sale runs on October 13–19 (including the early sale). Always check each site’s event page for the official times before you order.
Q5: Which Amazon sites can Buy&Ship forward to Hong Kong?
Buy&Ship supports several major Amazon sites, including the US, the UK, Japan, Canada, Australia and Italy.
Q6: Do I need to register for Amazon Japan’s Point-Up Campaign?
Yes. You need to register between September 24, 2:00 p.m. and October 19, 11:59 p.m. (JST), then spend a total of ¥10,000 or more (tax included) during the shopping period of October 13–19 to earn extra points, capped at 10,000 limited-time points. Some items, such as Apple products, are excluded. Please check the Amazon.co.jp campaign page for the full terms.
Buy&Ship Prime Big Deal Days Offer Terms & Conditions
Terms & Conditions for the Prime Big Deal Days 3% Shipping Discount (Amazon.jp, Oct 13–25):
- This campaign is only applicable to promotion participants who successfully registered via the designated webpage and declared a shipment containing Amazon.jp products (with valid Amazon.jp links provided).
- The earned shipping coupon will be automatically credited to eligible users’ Buy&Ship accounts within 3 working days after the respective Amazon.jp shipment is declared (with valid Amazon.jp links provided). The maximum discount amount per shipping coupon is HK$8.
- The campaign quota is limited, on a first-come, first-served basis.
- Each registered Buy&Ship user can enjoy this offer only once during the campaign period.
- This offer cannot be used in conjunction with other shipping discounts or promotional coupons. Only one promo code can be applied per forwarding order.
- This campaign code is not applicable to shipments of ‘Direct’ shipment type.
- This offer cannot be used to deduct the fuel surcharge.
- In the event of any dispute, Buy&Ship reserves the right of final decision. Buy&Ship also reserves the right to amend the content, terms and conditions of this campaign at any time without prior notice.
“Exclusive Proxy Offer” Promotion (Oct 15–31):
- This offer applies to proxy orders submitted via the Buy&Ship proxy shopping service during the promotion period with the corresponding promo code entered successfully.
- “No-minimum 2% OFF on proxy orders” (Code: HK1026U98) has no minimum order requirement and is capped at HK$50; limited to 1 use per member during the promotion period.
- “50% OFF your first proxy order for new users” (Code: HK1026UNEW) is capped at HK$50; limited to 1 use per member during the promotion period.
- The discount will be applied instantly upon submitting the proxy order with a valid promo code.
- Only one promo code may be used per proxy order; proxy offers cannot be stacked with other proxy discounts or coupons.
- Discounts are non-redeemable for cash and non-transferable to other member accounts.
- In case of any dispute, Buy&Ship reserves the right of final decision and may amend the terms and conditions of this promotion without prior notice.