Black Friday 2026: Hong Kong Start Times & How to Ship US Deals

Black Friday 2026 is almost here. The sale season starts on Thanksgiving and runs through Cyber Monday, and it is the year’s biggest discount period in the US. Many online stores in the UK, Canada, Japan, Korea, Italy and Australia join in with their own Black Friday sales. Here are the Hong Kong start times, last year’s top categories and how to buy and ship your deals home.

Black Friday 2026 at a glance
📅 Black Friday: Friday 27 November; Cyber Monday: Monday 30 November
⏰ If a US store opens at local midnight, that is 4pm Hong Kong time for the West Coast and 1pm for the East Coast
📦 Store doesn’t ship to Hong Kong? Send it to the Buy&Ship US warehouse and forward it home, charged by actual weight
💳 Store won’t accept your Hong Kong card? Use proxy shopping and just paste the product link
💰 Our US warehouse is in a tax-free state, so orders sent there usually avoid state sales tax

Table of Contents
→ When is Black Friday 2026?
→ What time does Black Friday start in Hong Kong?
→ What to buy: last year’s top 5 categories in Hong Kong
→ US store won’t ship to Hong Kong? Choose forwarding or proxy shopping
→ 5 Black Friday problems proxy shopping solves
→ How to prepare for Black Friday
   1. Get an overseas warehouse address
   2. Make a shopping list
   3. Compare prices
   4. Get your cards ready
→ More tips: prohibited items, blocked sites, scams and returns
→ 5 reasons to ship with Buy&Ship
→ Black Friday FAQ

Get a Buy&Ship overseas warehouse address and you can consolidate your purchases from around the world into one shipment to Hong Kong, charged by actual weight. If a store won’t take your Hong Kong card, asks for a US phone number or is in a language you don’t read, use Buy&Ship proxy shopping: paste the product link, pay in HKD and we place the order for you.

I. When is Black Friday 2026? 27 November, with Cyber Monday on 30 November

Black Friday is the Friday after Thanksgiving in the US. Thanksgiving falls on the fourth Thursday of November, and together with Black Friday and Cyber Monday it makes up the biggest shopping event in the US. Retailers run deep discounts, some items drop to 90% off, and limited-time flash deals are common.

II. What time does Black Friday start in Hong Kong? US West Coast midnight is 4pm in Hong Kong

The US switches to standard time on 1 November. If a store opens at local midnight on 27 November, that is 4pm Hong Kong time for the West Coast and 1pm for the East Coast. Stores use different time zones and many start pre-sales early, so check each store’s own announcement.

Store location	Local midnight, 27 Nov = Hong Kong time
US West Coast (Pacific Time)	27 Nov, 4:00pm
US East Coast, Toronto	27 Nov, 1:00pm
UK	27 Nov, 8:00am
Italy	27 Nov, 7:00am
Japan, Korea	26 Nov, 11:00pm
Sydney, Australia	26 Nov, 9:00pm

📌 Black Friday dates and deals for popular stores such as Amazon, Coach Outlet and lululemon will be added to our Black Friday deals guide as they are announced. Bookmark it and check back before the sales open.

Missed Black Friday? More sales to come

• Cyber Monday (30 November)
  The Monday after Black Friday, focused on electronics, and many Black Friday deals carry over.
• Christmas and year-end sales (December)
  Many stores run year-end clearance sales around Christmas.
• Boxing Day (26 December)
  A traditional sale day in the UK, Canada and Australia.

Shopping Amazon? See our Amazon Black Friday 2026 guide (US/EU) and Amazon Japan Black Friday 2026 guide.

III. What to buy on Black Friday: last year’s top 5 categories in Hong Kong

Based on Buy&Ship US warehouse shipments during last year’s Black Friday, Hong Kong members spent the most on electronics, followed by fashion, with beauty and sports gear also popular. PC parts were a top category only in Hong Kong. Below are the popular brands in each category, with hauls members shared in the Buy&Ship community.

1. Electronics: AirPods, iPad, Kindle

During last year’s Black Friday, the two items members spent the most on at Amazon were AirPods 4 and MacBook Air M4. iPad, Apple Watch, AirTag and Amazon’s own Kindle and Fire TV were also popular.

⚠️ Most electronics have built-in batteries, so check the prohibited items list before you order. The Taiwan and Australia warehouses do not accept electrical products.

2. PC parts: graphics cards and PC build components

PC parts were a Black Friday top category only among Hong Kong members. Many bought graphics cards and PC build parts from Newegg, MSI’s US store and Amazon. These items are heavy, and Buy&Ship charges by actual weight, so estimate your shipping on the shipping rates page first.
⚠️ The US warehouse does not accept GPUs, CPUs or graphics cards that contain designated high-performance AI chips. Check the model against the prohibited items list before you order.

3. Fashion and handbags: Coach Outlet, Tory Burch, Tommy Hilfiger

4. Sports gear: lululemon, Hoka, ski gear

Black Friday isn’t just a US event. Canadian and Japanese sites run deals too.

5. Beauty and skincare: Paula’s Choice, La Mer

⚠️ Some skincare and cosmetics contain ingredients that cannot be shipped. Check the ingredient list before you buy, and see the prohibited items list for details.

Latest Black Friday 2026 deals
👉 Black Friday deals guide: sale dates and deals from stores worldwide, updated as they are announced
👉 Latest shipping and proxy shopping offers: Buy&Ship promo codes
👉 Amazon Black Friday 2026 guide (US/EU)

Last year’s Black Friday deals
👉 2025 Black Friday electronics, home and beauty deals
👉 2025 Black Friday fashion deals

IV. US store won’t ship to Hong Kong? Choose forwarding or proxy shopping

Many US stores only ship to US addresses, or only accept US-issued cards. Pick the option that fits your situation:

• Store only ships to US addresses, or international shipping is too expensive
  → Use the Buy&Ship US warehouse as your delivery address and forward the parcel to Hong Kong
• Ordering from several stores at different times
  → Once declared for shipping, parcels can be stored free for 30 days at our Hong Kong sorting centre, so you can wait for everything and ship together
• Store won’t accept your Hong Kong card
  → Use proxy shopping: paste the product link, pay in HKD and Buy&Ship places the order
• Store asks for a US phone number to receive a code
  → Use proxy shopping, so Buy&Ship places the order for you
• Site redirects to its Hong Kong version, or won’t load
  → Open it in incognito mode and set your location to the US, or use a VPN (see Section VII)

Amazon US ships to Hong Kong, so why forward?

Some Amazon US items ship directly to Hong Kong, but direct shipping doesn’t suit everything:

• High international shipping fees
  Shipping some items directly to Hong Kong costs far more than shipping within the US.
• Higher checkout total
  The same item can cost much more at checkout with a Hong Kong delivery address than with a US one.
• No international shipping
  Some items, such as Apple products, ship to US addresses only.

Tip: switch the delivery location at the top of Amazon’s page between Hong Kong and the zip code of your Buy&Ship Amazon / eBay address (Member Centre > Overseas Warehouse Addresses > Portland US (Tax-Free) Warehouse > Amazon / eBay), and compare the checkout total and whether the item can ship. For items that can’t ship directly, send them to that address and forward them home. If you saved a Buy&Ship address in your Amazon account before November 2026, replace it with the current Amazon / eBay address. Before ordering, read our Amazon US delivery setup guide. For this year’s Amazon deals, see the Amazon Black Friday 2026 guide.

V. Don’t want to deal with overseas sites? 5 Black Friday problems Buy&Ship proxy shopping solves

Black Friday deals go fast, and the worst thing is getting stuck at payment or sign-up. Buy&Ship proxy shopping covers Japan, Korea, the US, the UK and Canada. Send us the product link and we handle the rest.

1. Store won’t accept your Hong Kong card
   Proxy shopping accepts local credit cards, so you don’t need to worry about an overseas store rejecting your card or about cross-border payments.
2. Store needs a US phone number or local account
   Some sites need a US mobile number to receive a code at sign-up or checkout. With proxy shopping, Buy&Ship places the order, so you don’t need an overseas number.
3. Can’t read Japanese, Korean or other languages
   Buy&Ship handles all communication with the overseas store.
4. Worried about exchange rates and cross-border fees
   Proxy orders are settled in HKD. Local prices are converted to HKD automatically, with no cross-border fee, and you see the full breakdown straight away.
5. Separate parcels from several countries cost too much
   Proxy parcels can be consolidated with your shipments from other countries to save on international shipping.

Proxy shopping service fees start from as low as 6%. See the proxy shopping page for details.

VI. How to prepare for Black Friday: 4 steps

Step 1: Get an overseas warehouse address

Start by signing up for Buy&Ship. Most overseas stores don’t ship internationally, and those that do often charge a lot. With a Buy&Ship overseas warehouse address, you can forward your purchases to Hong Kong at an affordable rate.

Tip: on Amazon sites in each country, enter a local zip code to see stock and local prices. When ordering from a US store, use your Buy&Ship US warehouse address as the delivery address. Amazon and eBay orders use a separate Amazon / eBay address under the same Portland US (Tax-Free) Warehouse in the Member Centre. Before ordering on Amazon US, read our Amazon US delivery setup guide.

Step 2: Make a shopping list

Whether you’re new to overseas shopping or not, browse your favourite sites in advance, create accounts, fill in your delivery address and add items to your bookmarks or wishlist. Black Friday stock is limited and goes fast, so being ready means you can check out as soon as the sale opens.

These channels will keep posting Black Friday deals:

• Shopping guides on the Buy&Ship website
• The Buy&Ship Hong Kong Facebook page
• Buy&Ship promotional emails and app push notifications

Step 3: Compare prices

• Start with the brand’s official stores in different countries. They usually have bigger discounts and more stock, and the products are genuine.
• Look out for extra discounts on top of sale prices: department stores such as 24S and Nordstrom Rack for handbags, and beauty retailers such as Lookfantastic and Sephora for cosmetics.
• To check an Amazon item’s price history, see our Keepa guide.

Step 4: Get more than one card ready

Most overseas stores accept cards issued by local banks, but a few don’t. Use a card that has worked on overseas sites before, and raise your spending limit in advance. If you’d rather skip all this, use Buy&Ship proxy shopping: pay with a local credit card and we place the order.

💡 Payment declined or order cancelled?

Option 1: try another credit card.
Option 2: use an American Express card.
Option 3: some sites only take PayPal, so set up a PayPal account in advance and switch to it if your card is declined.

If your payment is declined, don’t give up. Switching to a different payment method may work. If it still fails after a few tries, use Buy&Ship proxy shopping, pay with a local credit card and we place the order.

VII. More tips: prohibited items, blocked sites, scams and returns

1. Check prohibited items before you order

Check each product’s ingredients and category before you buy. Prohibited items differ by overseas warehouse, so the same item may be accepted at one warehouse and not another. See the full prohibited items list.

2. Check free shipping thresholds

Most stores offer free local shipping during Black Friday. Read the conditions before paying: some need a minimum spend and some need a promo code.

3. Browsing foreign-language and region-locked sites

• If a site is in a language you don’t read, use the Google Translate extension for Chrome to translate the whole page.
• Some US sites can only be browsed from a US network, and otherwise redirect to a Hong Kong version or won’t load.
  Option 1: open the site in incognito or private browsing mode, then set the location to the United States.
  Option 2: connect to a US VPN. Use a secure, paid VPN to protect your details when paying. See our recommended VPNs for overseas shopping.

4. Watch out for fake Black Friday sites

• A site whose address is one or two letters off the official one, with prices far below market, is likely fake.
• Go through the brand’s official site or app. Don’t pay through links in unknown ads, text messages or emails.
• Before paying, check the address starts with https, and use a protected payment method such as a credit card or PayPal.

5. Check sizes, warranty and return policies before you order

• Overseas sizes may differ from Hong Kong sizes. Check the size chart before ordering, or try the item on in a local store first.
• Electronics warranties may only cover the country of purchase, so check the brand’s warranty terms first.
• Returns to overseas stores usually have to be sent back to that country, so read the store’s return policy before you order.

VIII. Why ship your Black Friday haul with Buy&Ship? 5 reasons

1. Warehouses in major shopping countries, consolidated into one shipment
   Buy&Ship has overseas warehouses in the US, UK, Japan, Korea, Canada, Italy, Australia, Taiwan and more, covering the main Black Friday shopping destinations. Order from different stores, then consolidate your parcels into one shipment to Hong Kong instead of paying separate international shipping on each.
2. Charged by actual weight, so big boxes are no problem
   Shoe boxes and jackets come in bulky packaging, which costs more with forwarders that charge by volumetric weight. As long as your parcel meets the shipping limits, Buy&Ship charges by actual weight, so you can estimate the cost before checkout. See shipping rates for each warehouse and pickup option.
3. 30 days’ free storage at our Hong Kong sorting centre
   During Black Friday you’ll probably order from different stores at different times. Parcels can be stored free for 30 days once they reach the Hong Kong sorting centre, giving you time to wait for parcels from other warehouses and ship them together. Overseas warehouses don’t offer storage, so declare your parcels within 30 days of arrival.
4. A US warehouse in a tax-free state
   Most US states charge sales tax, usually around 6% to 10% including local taxes. The Buy&Ship US warehouse is in a tax-free state, so orders sent there usually avoid this sales tax.
5. Free basic protection, with extra cover for valuable items
   Every Buy&Ship parcel comes with free basic protection. For valuable items, you can add Buy&Ship Plus to raise the limit for loss and damage.

IX. Black Friday FAQ

Q: When is Black Friday 2026?

Black Friday 2026 is on Friday 27 November, the day after Thanksgiving (26 November). Cyber Monday is on Monday 30 November.

Q: What time does Black Friday start in Hong Kong?

If a US store opens at local midnight, that is 4pm Hong Kong time on 27 November for the West Coast and 1pm for the East Coast. Many stores start pre-sales early, so check each store’s announcement.

Q: What deals are there on Black Friday?

Stores will announce their 2026 Black Friday deals over the coming weeks, and we will add them to our Black Friday deals guide. For an idea of past discounts, see last year’s electronics, home and beauty and fashion deals.

Q: What is the difference between Black Friday and Cyber Monday?

Black Friday is the Friday after Thanksgiving, with discounts across all categories. Cyber Monday is the following Monday and focuses on online electronics deals, and some Black Friday deals carry over.

Q: Can I buy Amazon US Black Friday deals from Hong Kong?

Yes. Some Amazon US items ship directly to Hong Kong, but others have high international shipping fees, cost more at checkout with a Hong Kong address, or don’t ship overseas at all (such as Apple products). You can send these to the Buy&Ship US warehouse and forward them to Hong Kong.

Q: How do I buy from a US store that doesn’t ship to Hong Kong?

Sign up for Buy&Ship to get a US warehouse address and enter it as the delivery address at checkout. When your parcel arrives at the warehouse, consolidate and ship it on the Buy&Ship website or app.

Q: What if a store won’t accept my Hong Kong card?

Use Buy&Ship proxy shopping: submit the product link and details, and Buy&Ship pays and places the order for you.

Q: What is the difference between proxy shopping and ordering myself?

To order yourself, you create an account on the overseas site, pay with a card it accepts, and use the Buy&Ship overseas warehouse as the delivery address. With proxy shopping, you just paste the product link and pay in HKD, and Buy&Ship places the order. It suits stores that won’t take Hong Kong cards, need a US phone number, or are in a language you don’t read.

Q: How much is the proxy shopping service fee?

Buy&Ship proxy shopping service fees start from as low as 6%, with international shipping charged separately. See the proxy shopping page for details.

Q: How is shipping calculated?

As long as your parcel meets the shipping limits, Buy&Ship charges by its actual weight. The rate per pound depends on the overseas warehouse and your pickup or delivery option. See shipping rates for the latest prices.