Amazon Black Friday 2026 is coming: Black Friday falls on 27 November, with Cyber Monday following on 30 November. Amazon is expected to roll out popular deals on its US, UK, Australia, Canada and Italy sites during the Black Friday period. Below we first round up the best 2025 Black Friday deals so you can see how deep each category’s discounts went; we’ll update this page as soon as the 2026 deals are announced.
📌 TL;DR
・2026 Black Friday dates: Black Friday is Friday, 27 November and Cyber Monday is Monday, 30 November. These are the holiday dates — Amazon’s actual start dates and deals for its US, UK, Australia, Canada and Italy sites have not been announced yet.
・What’s in this article: featured 2025 Black Friday deals from Amazon US, UK, Australia, Canada and Italy, for reference on discount levels in advance; 2026 deals are to be updated.
・How to buy: enter your Buy&Ship overseas warehouse address to buy items that don’t ship to Hong Kong, or use our proxy shopping service.
Why Use Buy&Ship Forwarding for Amazon Black Friday?
- Items you can’t buy otherwise: many Amazon products, especially US-exclusive items, don’t ship overseas. With forwarding you get an overseas warehouse address and can shop past regional restrictions.
- Save on international shipping: compared with shipping each item on its own, consolidating several parcels at the warehouse and sending them together can significantly cut international shipping costs.
- More to choose from: forwarding frees you from relying on Amazon’s direct shipping, so you can shop from more countries and a wider range of sellers and platforms (such as the US, UK, Australia, Canada and Italy).
- Better prices: many products are priced lower overseas than locally, and together with the shipping you save by forwarding, your overall cost may be lower.
- Fast, secure delivery: forwarding companies typically run professional logistics networks with trackable shipments, so your parcels arrive safely and quickly.
💡Remember to enter the matching Buy&Ship overseas warehouse zip code at the top left of the Amazon site to see location-exclusive products and prices! If you’d rather skip the hassle of online shopping steps, you can also use Buy&Ship’s proxy shopping service to get what you want.
Contents (click to jump)
→ Why Use Buy&Ship Forwarding for Amazon Black Friday?
→ 2026 Black Friday Amazon US/EU Deals (To Be Updated)
→ 2025 Black Friday Amazon US/EU Picks (Last Year’s Deals for Reference)
→ Amazon Registration Guide (US/UK/AU/CA/IT) and How to Cancel Prime
→ FAQ
2026 Black Friday Amazon US/EU Deals (To Be Updated)
Amazon hasn’t announced the start dates or deals for its 2026 Black Friday sales yet. The information below is to be updated:
| Item | Details |
|---|---|
| Black Friday | Friday, 27 November 2026 |
| Cyber Monday | Monday, 30 November 2026 |
| Amazon sale start dates by site | To be updated (pending Amazon’s announcement) |
| 2026 featured deals | To be updated (added as deals are announced) |
⏳ To be updated: bookmark this page — once Amazon announces its deals, we’ll be first to add featured products and prices from the US and European sites.
2025 Black Friday Amazon US/EU Picks (Last Year’s Deals for Reference)
Below are featured deals from Amazon US, UK, Australia, Canada and Italy during Black Friday 2025. Prices are as recorded at the time and are for reference on last year’s discount levels only; actual 2026 prices and offers are as shown on Amazon’s websites.
Oura Ring 4 Smart Ring
This lightweight ring tracks sleep, heart rate, stress and daily activity with precise 24/7 monitoring. With upgraded sensors and longer battery life, it’s ideal for users who want a seamless, unobtrusive way to manage their health and daily wellbeing.
Local price: HK$2,898
US deal price: HK$1,705 (USD249)
Breville BES870XL Semi-Automatic Espresso Machine
Combines grinding, tamping and extraction in one unit for café-quality espresso at home. It features precise temperature control and a manual steam wand for silky microfoam — ideal for anyone who wants a café-level experience at home. *International voltage requires a separate plug adapter.
Local price: HK$6,711
Australia price: HK$3,715 (AUD728.69)
Apple iPad Air 11-inch with M3 chip
Released in March 2025 with the M3 chip, offering nearly 2x the performance of the previous generation and support for Apple Intelligence. A good fit for users who need high performance, such as university students, creators and professionals.
Local price: from HK$4,599
US price: from HK$3,505 (US$449.99)
Fjallraven Kanken Backpack
A Swedish outdoor brand founded in 1960, known for its simple square shape and practicality — originally designed to help prevent back pain in schoolchildren. Made with lightweight, water-resistant Vinylon F fabric, with a zip front pocket and side pockets for your essentials. *Enter a US warehouse address to see the special price.
Local price: HK$780
Overseas price: from HK$404 (USD52)
Medicube Age-R Booster Pro 6-in-1 Beauty Device (29% Off)
Combines four main care modes (Booster Mode, MC Mode, EMS Mode, ATS Mode) with sonic vibration and multi-wavelength LED light therapy. These technologies work together for deep absorption, lifting and firming, collagen stimulation and visibly smaller-looking pores.
Local price: HK$2,000
Overseas price: HK$1,155 (USD148.45)
Bose Smart Ultra Dolby Atmos Soundbar
A high-end Dolby Atmos soundbar delivering immersive sound and smart-home integration. Highlights include its innovative earbud-style integration technology for an enveloping audio experience, and the ability to connect with other Bose devices. Ideal for shoppers who want a high-quality home theatre with both great sound and good looks.
Local price: HK$9,999
US Amazon deal price: HK$5,452 (USD699)
Lancôme Génifique Ultimate Anti-Aging Serum 30ml
The Génifique Ultimate (nicknamed the “Little Black Bottle”) is an anti-aging serum that strengthens the skin barrier, hydrates and improves fine lines and roughness, leaving skin plumper, smoother and brighter. Suitable for all skin types, and it also works as a priming serum before the rest of your skincare routine.
Local price: HK$758
US Amazon deal price: HK$347 (USD44.5)
Hot Wheels Toy Car Track Set, Formula 1 JLB13
Choose between Race and Infinity modes to find out which car is fastest and which can best handle the raised dynamic curves. The three-lane booster sends the cars off at full speed together without stopping.
The cars feature official designs from real Formula 1 teams, including Oracle Red Bull Racing, MoneyGram Haas F1 Team and Williams Racing.
Not available locally
Italy Amazon deal price: HK$630 (EUR69.99)
Meta Quest 3S 128GB | Mixed Reality VR Headset
Meta Quest 3S is now at a record-low price! Upgraded performance, full-colour passthrough and wireless freedom make for a more immersive VR experience. Play mixed-reality games, work out and enjoy entertainment — including apps like Facebook, Instagram and WhatsApp — all in one headset.
Local price: HK$2,599
US deal price: HK$1,945 (USD249.99)
Apple AirPods 4 (Standard / ANC)
Another record low! AirPods offer long battery life and voice-activated Siri, with an optional wireless charging case for a seamless wireless listening experience. *Note: limited to one per account.
Local price: HK$1,099 / HK$1,499
US Amazon new record-low price: HK$624 (USD79.99) / HK$780 (US$99.99)
Columbia Fast Trek 2 Full-Zip Fleece Jacket
Columbia selected styles from 50% off! Made with soft microfleece, with a classic stand collar and full-zip design for warmth and comfort in everyday wear through the seasons. Zippered pockets keep your hands warm or hold your phone and small items, and multiple colours are available — a practical outdoor and everyday staple.
Local price: HK$499
Italy deal price: HK$274 (EUR30.6)
Tru Niagen NAD+ Booster 300 mg
Contains NIAGEN®, a research-backed patented ingredient that is smaller than NMN molecules and goes directly into cells to create higher NAD+ levels! One capsule a day to improve sleep quality and support anti-aging.
Local price: HK$549 / 30 capsules
US deal price: HK$1,479 (USD190) / 180 capsules
Coach Lana Shoulder Bag 23
Crafted from polished pebble leather with a clean, elegant silhouette and generous interior space — an everyday must-have that goes with everything. A central zip compartment sits between two side compartments, with a top handle and adjustable strap for carrying by hand, on the shoulder or crossbody.
Local price: HK$4,500
US deal price: from HK$2,156 (USD276.5)
Kindle Paperwhite 16GB (newest model) 7″
Amazon Kindle series from 26% off! The new 7″ Paperwhite is faster and sharper, with a slim glare-free design ideal for travel and outdoor reading. Up to 12 weeks of battery life and adjustable light from white to amber for comfortable reading in any lighting.
Local reference price: HK$1,338
US deal price: HK$972 (USD124.99)
Beats Solo 4 Wireless On-Ear Headphones
Powerful Beats sound with Personalised Spatial Audio for an immersive listening experience. The ultra-light ergonomic design and soft ear cushions stay comfortable and stable through long wear. Up to 50 hours of battery life, 10 minutes of Fast Fuel charging gives 5 hours of playback, and USB-C / 3.5mm lossless audio is supported.
The higher-end Beats Studio Pro from the same brand has also dropped to a record-low US$149.95, saving more than HK$1,600 compared with the local price.
Local price: HK$1,599
US deal price: HK$1,011 (USD129.95)
Apple 2025 MacBook Air 13-inch Laptop with M4 chip
Multiple Apple Watch and iPad models will also be cut to record-low prices in due course! This 2025 MacBook Air features the M4 chip, a powerful 10-core CPU and 8-core GPU, a 13-inch Liquid Retina display, 16GB of memory and 256GB of SSD storage, with up to 18 hours of battery life.
Local reference price: from HK$7,999
US deal price: from HK$5,829 (USD749.99)
Amazon Devices Up to 50% Off
Fire TV tablets and Kindle e-readers will also see discounts of up to half price during Black Friday — definitely worth keeping an eye on.
Editor’s pick: the Amazon Fire TV Stick 4K Plus, which turns an old TV into a smart TV. The newest model, which only launched in October, is now available at half price.
Not available locally
US deal price: HK$194 (USD24.99)
Polo Ralph Lauren Classic Crewneck T-Shirt 3-Pack
Available in a range of colour combinations, made from premium combed ringspun cotton for a soft, comfortable feel. A classic fit with a ribbed crew neck, the signature embroidered Polo Pony at the hem and a tagless design for extra comfort!
Not available locally; similar style: HK$553 / piece
US deal price: HK$268 (USD34.5) / 3 pieces
Amazon Beauty Up to 70% Off / Second Item Half Price
Amazon US has thousands of beauty and skincare products to choose from, including medical-grade brands like CeraVe, Eucerin and Nivea — all popular drugstore favourites — and Korean skincare brand Medicube even has US-exclusive discounts!
Editor’s pick: the Burt’s Bees Holiday Limited Edition Gift Set, with six travel-size skincare products: foot cream, two different hand creams, hand salve, cuticle cream and a lip balm.
Not available locally
US price: HK$81 (USD10.49)
Note: the above are product prices and offers recorded during Black Friday 2025. Prices and quantities may change with sales, and for 2026 everything is subject to Amazon’s website. Product images are copyrighted by the respective online stores.
Amazon Registration Guide (US, UK, AU, CA & IT), Plus How to Cancel Prime
Register an Amazon account on the site of the region you want to shop from. The steps below work for Amazon US, UK, Australia, Canada and Italy — screens and button wording differ slightly by region, so follow the on-screen prompts. First-time Amazon Prime sign-ups also get a 30-day free trial, and we’ve included how to cancel it before you’re charged.
Before You Register: Things to Note
We’ve noticed that newly registered or rarely used Amazon accounts sometimes come under extra scrutiny from Amazon during busy sale periods, so please keep these in mind:
- Use a different email address for each region. Amazon accounts registered in Europe, the US and other regions share account information, so we recommend registering your US, UK, Canada and Australia accounts with different emails. If Amazon suspends one account, the others won’t be affected.
- Use your Buy&Ship overseas warehouse address. When you register and order on Amazon US for the first time, use the “Amazon / eBay” address and phone number listed on the Overseas Warehouse Address page in your member centre (existing Amazon US customers can decide for themselves whether to use it). For the other regions, use the Buy&Ship warehouse address of that region, and always use the latest address shown on that page.
- Use the same warehouse address for Shipping and Billing when you pay.
- Pay with a credit card that has 2-step verification where possible, such as a CVV or SMS verification code.
How to Register (Amazon US, UK, AU, CA & IT)
- Open the Amazon Prime sign-up page for your region and click “Start Your 30-Day Free Trial” (on Amazon Canada the button reads “Try Prime”). Amazon Italy’s default language is Italian, so use your browser’s translate function to switch the page to English first.
- Sign in, or create a new Amazon account. If you’re registering, enter your name, email address and a password, click “Continue”, and fill in your member details.
- On Amazon US you’ll also receive a one-time code by email and need to verify your phone number — this step can’t be skipped.
- If you haven’t bought on Amazon before, enter your credit card details. In the billing address, enter the matching Buy&Ship overseas warehouse address (for example, the Buy&Ship UK warehouse address for Amazon UK). If you’ve already saved payment details, just click “Start My Free Trial” to activate.
- Your Prime free trial is now active. The trial lasts 30 days only — after that, the annual fee is charged to your credit card, so remember to cancel in your Amazon account within 30 days if you don’t want to continue.
How to Cancel Your Prime Membership
- Log in to your Amazon account, open the Prime page and click the end-membership button (“End Membership” or “End Trial and Benefits”, depending on the region).
- Amazon will try several times to talk you out of it — keep going and click “End My Benefits”, “I Do Not Want Benefits” or “End Benefits and Membership” (the wording varies by region).
- Click “Continue to Cancel”.
- Amazon will try once more to persuade you to keep Prime. Click “Cancel Membership” (on Amazon UK and Canada this is “Cancel Membership and End Benefits”, and it is the last step there).
- Click “Continue to Cancel” once more (US, AU and IT).
- Once cancelled, your Prime benefits continue until the end of the period shown in the red box (up to one month after you started Prime), so you can keep enjoying them in the meantime.
Amazon updates its screens from time to time — if anything looks different from the steps above, follow the on-screen prompts.
FAQ
Q1. When Does Amazon Black Friday 2026 Start?
Black Friday 2026 is on Friday, 27 November and Cyber Monday is on Monday, 30 November. Amazon’s actual start dates and deal details for each site have yet to be announced, and we will update this article once they are. For reference, in 2025 the offers on the US and European sites rolled out in stages from 20 November.
Q2. Do I Have to Use Forwarding to Buy Amazon Black Friday Deals?
Many Amazon products (especially US-exclusive items) don’t ship overseas. With Buy&Ship forwarding, you can buy using an overseas warehouse address. Please use the latest address shown on the “Overseas warehouse address” page in your member centre. If you’d rather not handle the shopping steps yourself, you can also use our proxy shopping service.
Q3. How Is the Forwarding Fee Calculated?
Shipping fees depend on the delivery method and warehouse and are updated from time to time. Please refer to the latest information on the shipping rates page.
Q4. Which Items Can’t Be Forwarded?
Each warehouse has its own prohibited and restricted items. Please check the prohibited items page before you buy.
Q5. What Are the Dates of Black Friday and Cyber Monday?
Black Friday 2026 is on Friday, 27 November and Cyber Monday is on Monday, 30 November. For Amazon’s actual start dates and deals on each site, please refer to Amazon’s announcements; we’ll update this article once they’re out.
Q6. Can I Use Buy&Ship Proxy Shopping for Amazon Black Friday Deals?
If you’d rather not handle the shopping steps yourself, you can use Buy&Ship’s proxy shopping service and we’ll place the order for you. Service scope and fees are as stated on the proxy shopping page.
🔗 Further Reading