2026 Australian EOFY Sale is Here! Up to 70% Off Lululemon, Samsonite & More + Buy&Ship Tutorial
📌 TL;DR | Article Summary
・The Biggest Sale of the Year: The Australian End of Financial Year (EOFY) mega sale has arrived, with top brands rolling out massive discounts of up to 70% off.
・Must-Buy Deals: From Lululemon activewear and Samsonite luggage to designer bags, this is the absolute best time to score high-quality clearance items at unbeatable prices.
・Challenges for HK Shoppers: Many Australian online stores don’t ship to Hong Kong or charge exorbitant international shipping fees; local personal shoppers often add hefty markups and pose authenticity risks.
・The Ultimate Solution: Use Buy&Ship’s Parcel Forwarding Service to get a tax-free Australian warehouse address. Shop directly and ship authentic overseas goods to Hong Kong affordably and securely!
The 2026 Australian End of Financial Year (EOFY) mega sale is officially here! From June to early July, major Australian brands and online retailers launch unprecedented end-of-season clearance sales, with discounts plunging up to 70% off—a shopping frenzy comparable to Black Friday! Looking to snag designer bags, popular skincare, activewear, and electronics at rock-bottom prices? This guide compiles the ultimate 2026 Australian EOFY must-buy list and discount deals from 30 top brands. To bypass stores that don’t ship to Hong Kong, simply use Buy&Ship’s parcel forwarding service. Avoid expensive personal shopper markups and ship your affordable overseas hauls straight home!
Table of Contents
→ What is EOFY? Australia’s Biggest Annual Sale
→ 2026 Australian EOFY Must-Buy Items
→ 2026 Australian EOFY Brand Discounts & Promos
→ Beginner’s Guide: 2026 EOFY Shopping & Forwarding Tutorial
What is EOFY? Australia’s Biggest Annual Sale
EOFY stands for “End of Financial Year”. Unlike Hong Kong, the Australian financial year runs from July 1st to June 30th of the following year. Therefore, from late May to early July, major Australian brands, online stores, and retailers launch massive clearance sales (Stocktake Sales or Mid-Year Sales) to clear out old inventory and boost their financial reports before tax time.
The discount depth during this period rivals Black Friday or Boxing Day in the US and UK. Popular items like health supplements, activewear, designer bags, and electronics are slashed to incredibly low prices. For Hong Kong shoppers, as long as you know how to use a parcel forwarding service, this is the absolute best time of the year to buy authentic overseas products at a fraction of the cost!
2026 Australian EOFY Must-Buy Items
1. David Jones Sale / Clearance Now On: Up to 50% Off
Product Name: Longchamp Looong Leather Shoulder Bag
Description: Massive price drop at David Jones! This Longchamp shoulder bag features an elongated baguette silhouette crafted from premium leather, exuding French elegance. Lightweight and versatile, it perfectly matches the trending underarm bag style. Grab this designer piece at a steal.
Original AU Price: AUD 1,145
Discounted AU Price: Approx. HK$4,429 (AUD 802)
2. Calvin Klein End of Season Sale: 40% Off Sitewide
Product Name: Calvin Klein Icon Cotton Modal Unlined Bralette
Description: The timeless CK sports bra! Made with a breathable cotton-modal blend, this unlined bralette offers ultimate comfort with zero restriction. Featuring the iconic signature underband, the sitewide 40% off makes it the perfect time to stock up on all colors.
Original AU Price: AUD 59.00
Discounted AU Price: Approx. HK$165 (AUD 29.97)
3. THE ICONIC EOFY Sale: Up to 50% Off Fashion
Product Name: Polo Ralph Lauren The Iconic Men’s Cotton Long Sleeve Oxford Shirt
Description: The classic Polo Ralph Lauren Oxford shirt! Crafted from premium, breathable cotton, it features the highly recognizable signature Pony embroidery. Its structured yet comfortable fit is perfect for both smart-casual office wear and relaxed weekend styling.
Original AU Price: AUD 219
Discounted AU Price: Approx. HK$1,010 (AUD 183.2)
4. Lululemon AU We Made Too Much: Epic Markdowns
Product Name: Lululemon Define Cropped Hooded Jacket Nulu
Description: The highly coveted Lululemon Define jacket! Made with buttery-soft Nulu™ fabric, the cropped, slim fit perfectly elongates your silhouette. The hooded design adds a casual touch, making it a must-have for post-workout warmth or daily wear.
Original AU Price: AUD 179
Discounted AU Price: Approx. HK$794 (AUD 144)
5. Samsonite EOFY Sale: Up to 50% Off Luggage
Product Name: Samsonite Upscape 75cm Expandable Suitcase
Description: A travel essential! The Samsonite Upscape suitcase is lightweight and durable, featuring shock-absorbing wheels and a built-in USB port. The expandable design easily accommodates your shopping haul. Getting it at half price is a smart move.
Original AU Price: AUD 525
Discounted AU Price: Approx. HK$1,448 (AUD 262.5)
6. Chemist Warehouse Skincare: Up to 50% Off
Product Name: CeraVe Daily Moisturising Lotion (473ml)
Description: A Chemist Warehouse best-seller! Formulated with 3 essential ceramides and hyaluronic acid, it deeply hydrates and restores the skin’s barrier. Fragrance-free and gentle, it’s perfect for dry and sensitive skin. Buying in bulk from Australia is highly cost-effective.
Original AU Price: AUD 25.99
Discounted AU Price: Approx. HK$71 (AUD 12.99)
7. LSKD EOFY Sale: Activewear Up to 50% Off
Product Name: LSKD Elixir High Rise Workout Shorts with Pockets (Hot Chocolate)
Description: These Elixir shorts feature a high-rise, slim fit and practical dual side pockets for your phone. The sweat-wicking fabric keeps you dry during workouts, and the hot chocolate color is incredibly stylish. An absolute steal during EOFY.
Original AU Price: AUD 80.00
Discounted AU Price: Approx. HK$270 (AUD 49.00)
2026 Australian EOFY Brand Discounts & Promos
| Brand & Category | Promotion Details | Link |
| Dicksmith (Popular AU Electronics) | Up to 70% Off Electronics | Shop Now |
| JB Hi-Fi (Major Electronics & Entertainment) | Up to 50% Off Selected Electronics | Shop Now |
| UGG (Famous AU Sheepskin Boots) | Up to 80% Off; Extra 10% Off Orders Over $150 | Shop Now |
| Jurlique (Natural Skincare) | Up to 40% Off Selected Clearance | Shop Now |
| Myer (Leading Department Store) | Up to 40% Off Selected Items | Shop Now |
| Toymate (Large Toy Retailer) | Up to 60% Off RRP | Shop Now |
| Bonds (Aussie Essential Underwear & Apparel) | 40% Off Storewide | Shop Now |
| Samsonite (Global Luggage) | Up to 50% Off Selected Luggage | Shop Now |
| BIG W (Discount Department Store) | Up to 50% Off Selected Items | Shop Now |
| Foot Locker (Global Footwear) | Up to 50% Off All Styles | Shop Now |
| Rushfaster (Trendy Bags & Accessories) | Extra 20% Off Outlet Prices | Shop Now |
| Budget Pet Products (Affordable Pet Supplies) | Up to 70% Off Parasite Protection | Shop Now |
| Chemist Warehouse (Chain Pharmacy & Supplements) | Up to 40% Off RRP on Top Brands | Shop Now |
| VetSupply (Professional Pet Care) | Up to 40% Off Selected Items | Shop Now |
| 2XU (High-Performance Compression) | 20% Off Bundles | Shop Now |
| Adidas (Global Sportswear) | Up to 40% Off End of Season Sale | Shop Now |
| David Jones (Premium Department Store) | Up to 50% Off Fashion, Shoes, Homeware | Shop Now |
| Calvin Klein (Fashion Underwear & Apparel) | 40% Off Sitewide | Shop Now |
| New Balance (Popular Athletic Footwear) | Up to 50% Off Selected Items | Shop Now |
| Seafolly (Aussie Fashion Swimwear) | Buy 2, Get 40% Off | Shop Now |
| Kathmandu (Outdoor Gear & Apparel) | Up to 50% Off Selected Items | Shop Now |
| Sheridan (Luxury Bedding & Homeware) | Up to 50% Off Premium Bedding | Shop Now |
| DISSH (Modern Minimalist Womenswear) | Up to 50% Off Selected Apparel | Shop Now |
| Platypus Shoes (Trendy Sneaker Chain) | Up to 50% Off Selected Footwear | Shop Now |
| Nautica (Classic American Casual) | Up to 50% Off Sitewide | Shop Now |
| Tommy Hilfiger (Classic American Fashion) | Up to 50% Off Sitewide | Shop Now |
| Hello1234 (Trendy Aussie Womenswear) | 30% Off Spring/Summer 2026 | Shop Now |
| B.Box (Popular Baby & Toddler Tableware) | Baby Tableware from AUD 4.49 | Shop Now |
| Sephora AU (Global Beauty Retailer) | Up to 50% Off Selected Beauty Essentials | Shop Now |
Note: Prices and availability are subject to change based on sales conditions; please refer to the respective official websites. All product image copyrights belong to their respective online stores.
Beginner’s Guide: 2026 EOFY Shopping & Forwarding Tutorial
Overseas websites either don’t ship directly to Hong Kong or charge astronomical international shipping fees. You can use Buy&Ship’s overseas warehouse addresses to forward your purchases to Hong Kong easily. The process is simple and straightforward:
✅ Use Buy&Ship Forwarding Service
(Best for users who can place orders directly on overseas websites)
Step 1: Shop on the retailer’s official website
- Register an account and add the items to your cart. At checkout, enter your Buy&Ship overseas warehouse address as the shipping address.
📌 How to get the address:
Log in to your Buy&Ship account → “My Account” → “Overseas Warehouse Addresses” → copy the full details of your selected warehouse, including the designated recipient name and contact number.
Step 2: Declare your parcel on Buy&Ship
- When you receive the shipping confirmation and tracking number
- Log in to Buy&Ship → “Parcel Declaration” → enter the courier name, tracking number, product category (for example: fashion or footwear), and other relevant details
✅ Pre-declaring your parcel can speed up warehouse check-in and reduce the risk of delays or missing shipments.
Step 3: Parcel arrival and shipment consolidation
- Once your parcel reaches the overseas warehouse, you will receive a system notification
- After it arrives at the sorting centre, you can choose whether to consolidate it with other parcels to save on shipping fees
- The system will automatically calculate the total weight and shipping charges
Step 4: Payment and delivery arrangement
- After confirming the shipping fee, make payment and choose your delivery method:
- 🔸 Home delivery
- 🔸 Self-pickup points (located across various districts)
- You can track the shipping status throughout the process via the Buy&Ship app or website