With non-stop product launches and new beauty trends that has gone viral on social media, the beauty/skincare industry thrives on newness. From skincare and makeup to all-in-one kits, here are the 5 biggest trends we want to bring into our skincare routines in 2018. It’s about to be our most beautiful year yet.
1. All Kinds of Face Masks (including eye and lip patches)
While clay masks and rubber masks were all the rage in 2017, it looks like it’s time to put away those gooey packs as 2018’s answer to skin brightening and hydration is decidedly different. The latest type of mask to hit the market is the jelly mask. Everyone will sure be jelly of your bouncy and hydrated skin, this specific trend is targeted to those with dehydrated skin.
Packed with superfood ingredients like ginger, turmeric and vitamin C, this First Aid Beauty Ginger & Tumeric Vitamin C Jelly Mask helps to reinvigorate your skin, lift your mood and calm your senses. It surprisingly works as an eye relief from dark circles and puffy eyes too!
2. Treat Your Body Like You Would Your Face
Never neglect body skincare, especially your booty. Our butts rarely get the love and attention they deserve when it comes to exfoliating in the shower. That’s where Anese’s popular Booty Scrub comes into play. The antioxidants and essential fatty acids in That booty tho targets fine lines and dryness leaving your bum feeling softer.
They’re also making booty mask a thing. Down with the Thickness is a pink clay that detoxes and plumps your booty, while leaving it super soft. Kaolin clay works to cleanse and remove excess oils from your skin while pro-Vitamin B5 and B3 nourish. Top that with collagen which plumps making your butt feel and look supple.
3. Environmentally-friendly Products
Truly natural and cruelty free skincare that provides results you can see and feel. Perfect for on-the-go, traveling, or as a gift, this PINK CLOUD Rosewater Moisture Creme will leave you feeling pretty (and GLOWING) in pink!
Finally, the perfect moisturizer. Pink Cloud hydrates, plumps and smooths skin leaving it with a glowing + slightly dewy finish.
4. Gender Neutral Beauty
Moving things forwards elsewhere in beauty are new haircare brands like Løre Originals who hope to make ‘his and hers’ products a thing of the past. Formulated with their belief in providing a simplified, unisex range of products that provide long lasting integrity and health for every hair type, no matter what your gender.
5. Active Beauty Buys
With a Google consumer survey finding that 78% of us don’t know what products to use before and after exercise, it’s a no brainer that brands like Pretty Athletic have developed skincare exclusively for active women, while Clinique is adding a high-performance range to it’s line-up called Clinique Fit. The products target exercise-specific concerns (from clogged pores to redness), and other gym-bag essentials are coming thick and fast from brands boasting breathable make-up.
Skin Matters, Especially Yours. Because when you feel confident in your own skin, you can do anything. Now that’s a Fabulous thing.